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THE GROUP

OUR BUSINESS

The Group was founded in 2020 by Lucie Brassington Gollop and is lead by Lucie and her sister Victoria Brassington Gollop. The group is home to the most relevant and relatable brand identities of the digital age. Our portfolio of powerhouse disruptor brands target style and quality conscious consumers that crave up-to-date influencer lead fashion and effective beauty/grooming. We are so much more than just a group and aim to inspire confidence with a movement towards empowerment, body positivity, equality and being yourself. 

 #JoinTheSet.

You can read about the sister duo at www.poweredbysisters.com

THE POWER OF IDENTITY

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OUR VISION 

Photogenic Group vision is to lead the most powerful and consumer relevant lifestyle brand(s) of the ever-growing digital age. The promise is in the brand name.  Coupling the ‘Photogenic’ Identity with the latest beauty, fashion and lifestyle trends result in unique powerhouse disruptor brand(s) that can wholly relate to the buying objectives of consumer Millennials and Gen-Z's the world over.